Model Overview Report

Design Better By Conducting The Right Kinds Of Research

August 2nd, 2021
With contributors:
David Truog , Amelia Nickels , Shayna Neuburg


Reliably good design requires conducting research. Why? Because to make good decisions throughout the design process, you need inputs from research to ensure you are designing the experience right and designing the right experience. Otherwise, you risk creating experiences that people can’t use or don’t even need or want in the first place. But much like design, research is not a single activity. Doing it well requires a sequenced process supported by flexing between a variety of activities — from broad discovery research to detailed monitoring. This report explains the four types of research you need to do to guide your design efforts — discovery, descriptive, evaluative, and monitoring — and how.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.