Best Practice Report

Design Better Feedback Experiences To Drive Loyalty And Value Customers’ Generosity

You Are Missing Out On Customers’ Feedback, And It’s On You

March 7th, 2022
With contributors:
Martin Gill , Zaklina Ber , Nicole Lesperance

Summary

Customer experience (CX) leaders need to better design feedback experiences to avoid missed opportunities, harvest the value that customers give them, and follow up in a way that will positively engage with customers, not dismiss them.

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