Best Practice Report

Design Better Search

Fourteen Principles For Creating Great Digital Search Experiences

March 27th, 2023
Melissa Chaudet, null
Melissa Chaudet
With contributors:
Martin Gill , AJ Joplin , Emily Pfeiffer , Jana Gül , Karine Cardona-Smits , Demi Starks


Digital search offers many opportunities to improve the experiences of customers, employees, and other users — but only if done right. This report highlights the main challenges that companies face in designing digital search experiences and introduces a framework that helps design and digital leaders overcome these challenges. By following it, you can provide search that significantly improves user experience (UX) and business results.

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