Best Practice Report

Design Better Search

Fourteen Principles For Creating Great Digital Search Experiences

March 27th, 2023
David Truog, VP, Principal Analyst
David Truog VP, Principal Analyst
Melissa Chaudet, null
Melissa Chaudet
With contributors:
Martin Gill , AJ Joplin , Emily Pfeiffer , Jana Gül , Karine Cardona-Smits , Demi Starks

Summary

Digital search offers many opportunities to improve the experiences of customers, employees, and other users — but only if done right. This report highlights the main challenges that companies face in designing digital search experiences and introduces a framework that helps design and digital leaders overcome these challenges. By following it, you can provide search that significantly improves user experience (UX) and business results.

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