Trends Report

Design For Disruption: Take An Outside-In Approach To BPM

Embrace Design Thinking To Drive Customer-Centric BPM Initiatives

June 12th, 2013
CR
Clay Richardson
With contributors:
Sharyn Leaver , Alex Cullen , Julian Keenan

Summary

Business architects and business process professionals have traditionally focused on designing durable business processes that can stand the test of time. However, new technology disruptors such as mobile and social are forcing teams to rethink business and process design from an outside-in perspective. To deliver next-generation business process solutions, business architects and business process professionals will need to shift from "systems thinking" paradigms that emphasize process modeling to "design thinking" paradigms that emphasize creativity and customer experience. This will require teams to adopt emerging strategies and practices for integrating design thinking principles into their business process management (BPM) initiatives.

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