Essentials Report

Design Thinking Essentials: Spark A Customer-Obsessed Innovation Culture

Ignite A Culture Change To Create A Differentiated Advantage

August 4th, 2023
With contributors:
Ian Jacobs , Ashley Villarreal , Georgiana Swan , Shayna Neuburg


In today’s world of continuous change and technological innovation, companies need to be responsive and open to doing things differently more than ever. Design thinking is a powerful approach to navigating these changing conditions and presents infinite opportunities to meet customer needs through various methods and applications. Companies can leverage design thinking to improve existing experiences, create new experiences, and generate alignment and buy-in among stakeholders. This report will help you begin to plan for design thinking success.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.