Best Practice Report

Design What Your Chatbot Does

The Actions Report In The Conversational Experience Design Series

November 9th, 2021
With contributors:
Ian Jacobs , Kelsey Callahan , Wesley Patterson , Shayna Neuburg


To create a successful chatbot, you need to make smart decisions about what actions it should be able to perform: the intents it supports. You then need to adapt that set of intents over time. This report for design leaders and everyone else involved in automating conversational experiences is part of our series on conversational experience design and explains how to decide what actions your chatbot should be able to perform.

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