Summary
Robust customer success management (CSM) programs require significant investments in people, business process improvements, and supporting technologies. But how do you fund this effort? There are four key questions you must answer: How are you tiering customers? What do different clients need to be successful? What can you reasonably deliver? What will the payback be for delivering the service? This report helps customer success and customer experience (CX) pros develop customer success funding strategies that will pass muster with top executives.
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