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Design Your Retail-Optimized Network

Shape Your Business-Optimized Network For The Six Phases Of The Future Store

May 31st, 2023
With contributors:


Borders, Payless, and Sears were once juggernauts in the retail industry. But companies such as Alibaba, Amazon, Flipkart, Rakuten, and Yandex have since changed the retail game, putting those traditional retailers out of business and other brick-and-mortar retailers on notice. Leaders look to meet the demands of the future store with a retail-optimized network, embracing Forrester’s business-optimized network (BON) concept. BON puts your business’s customers front and center. This report dives into how to adapt your network for the needs of the future store, digging into 13 digital initiatives and their network implications.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.