Summary
Borders, Payless, and Sears were once juggernauts in the retail industry. But companies such as Alibaba, Amazon, Flipkart, Rakuten, and Yandex have since changed the retail game, putting those traditional retailers out of business and other brick-and-mortar retailers on notice. Leaders look to meet the demands of the future store with a retail-optimized network, embracing Forrester’s business-optimized network (BON) concept. BON puts your business’s customers front and center. This report dives into how to adapt your network for the needs of the future store, digging into 13 digital initiatives and their network implications.
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