Summary
More than 19 million US leisure travelers research trips using the Web site of a destination marketing organization (DMO) or convention and visitors bureau (CVB). These travelers are relatively young, tech-savvy, and entertainment-motivated. To successfully promote their brands online to this sophisticated audience, DMOs and CVBs need to provide more relevant, engaging Web site experiences. They can start by improving travelers' ability to accomplish basic goals like finding activities and hotels, exploiting the visual nature of the Web with video and rich Internet applications, and incorporating the voice of local communities to provide insight to prospective visitors.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).