Summary
Many organizations lack formal criteria for determining whether a product manager is required to submit a business case. Product management leaders must consider how various investments are evaluated and funded across a product portfolio. Organizations should consider seven factors to decide whether a business case is required. Leverage these factors to determine appropriate thresholds and create a scorecard that evaluates the need for a business case. In this report, we recommend criteria for determining when a business case is needed for a new offering or enhancements to an existing offering, and we outline an approach to implement these criteria.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).