Determining When A Business Case Is Needed

January 1st, 2021

Sam Somashekar

With contributor:

Summary

Many organizations lack formal criteria for determining whether a product manager is required to submit a business case. Product management leaders must consider how various investments are evaluated and funded across a product portfolio. Organizations should consider seven factors to decide whether a business case is required. Leverage these factors to determine appropriate thresholds and create a scorecard that evaluates the need for a business case. In this report, we recommend criteria for determining when a business case is needed for a new offering or enhancements to an existing offering, and we outline an approach to implement these criteria.

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