Developing A Measurement Project Charter

Instead of carefully developing a purposeful roadmap for measurement, practitioners often create large quantities of reports that don’t quite address the business’s insight requirements. A well-defined charter should describe the business opportunity, goals, roles and responsibilities, and potential obstacles to success for the project. It should also define clear project parameters and establish a reference point from which scope changes can be managed. “The Aligned Measurement Process Model” presents a methodical, seven-stage approach to building B2B measurement. In this report, we describe how to develop the measurement project charter, a key deliverable of the initiation stage of a measurement project.