Developing A Measurement Project Charter

January 1st, 2018

With contributor:

Summary

Instead of carefully developing a purposeful roadmap for measurement, practitioners often create large quantities of reports that don’t quite address the business’s insight requirements. A well-defined charter should describe the business opportunity, goals, roles and responsibilities, and potential obstacles to success for the project. It should also define clear project parameters and establish a reference point from which scope changes can be managed. “The Aligned Measurement Process Model” presents a methodical, seven-stage approach to building B2B measurement. In this report, we describe how to develop the measurement project charter, a key deliverable of the initiation stage of a measurement project.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.