Developing Product Requirements: Template

A Template For Product Managers To Define The Elements Of A New Or Enhanced Offering

January 4th, 2024
Sam Somashekar, null
Sam Somashekar
With contributors:
Lisa Singer , Georgiana Swan , Drew Zalucky


Many organizations struggle to define their offering’s requirements. Forrester defines these requirements as the elements in a product or solution that enable it to meet market needs. More specifically, product requirements explain in nontechnical terms what the offering must provide to serve buyer and user needs, and how to facilitate interlock between product management and other functions. This downloadable template helps product managers define and communicate the strategy, users, capabilities, and schedules for a new or updated offering.

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