Trend Report

Differentiate Grocery Customer Experience With Convenience And Digital Enablement

Michelle Beeson
 and  six contributors
Oct 28, 2022

Summary

Grocery retailers need to do more to retain more digitally demanding customers amid economic headwinds. As grocery shopping shifts online across APAC, US, and Western European markets, grocers are investing in fulfillment automation to improve the unit economics of online delivery. But to meet customers’ expectations of convenience, they’ll need to bring digital innovation into both online and in-store customer experiences.

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