Best Practice Report

Differentiate Your Brand With Ethical Marketing

October 5th, 2021
With contributors:
Frederic Giron , Thomas Husson , Sukriti Dangi , Bill Nagel


Values-based consumers — people who vote with their wallets to support brands that align with their values — are on the rise, a trend accelerated by COVID-19. As a result, more brands around the world are embracing ethical marketing practices. Done right, ethical marketing can enhance customer trust and loyalty and bring long-term value to brands — but the factors for success are complex. This report shows B2C marketing execs why and how their brands should adopt ethical marketing to differentiate and succeed globally.

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