Summary
“On the internet, no one knows you’re a dog.” Attributed to Peter Steiner, this 1993 adage addressed internet anonymity: Is username_1 really a lawyer or a 12-year-old with an internet connection? We still have the same problems 30 years later, and the underwhelming reality is that the market isn’t achieving its potential. Vendors prefer beating the dead horse of document signatures ad nauseam. This report outlines market trends, addresses the untapped opportunities, and explores real problems digital trust services can solve beyond signing contracts and opening bank accounts.
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