Digital Creepiness: How Not To Spook Your Customers

Customers are flocking to apps that use more personal information because they find them intensely valuable. However, at the same time, many people think its creepy how much detailed information about their personal lives companies collect and use. Creepy marketing, creepy apps, and creepy experiences can lead to a creepy brand. That's bad. Companies that continuously ratchet up personalized, contextualized services will succeed. But, it can backfire if your customers feel that you have crossed the creepiness line. Question: How can application development pros deliver intensely personal digital experiences to your customers without creeping them out? Answer: Find your customer's creepiness line but don't cross it. This report will show you how.