Digital CX And Design Trends, 2023

March 6th, 2023

Gina Bhawalkar Principal Analyst

AJ Joplin Senior Analyst

David Truog VP, Principal Analyst

Senem Guler Biyikli, PhD Analyst

Sheila Mahoutchian

With contributors:

Ian Jacobs , Tiffany Do , Shayna Neuburg

Summary

Designing quality digital experiences is more complex than ever before. Designers are grappling with the challenges and responsibility that come with designing AI-powered experiences. Teams have access to more data and tools but still struggle to work effectively across functions. Meanwhile, the scope of how companies apply design continues to expand, bringing with it implications on who’s involved, the skills needed to design well, and the importance of articulating the ROI of design in a myriad of ways. This report helps design and digital leaders understand and act on the most critical trends that will impact their work this year.

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