Summary
Designing quality digital experiences is more complex than ever before. Designers are grappling with the challenges and responsibility that come with designing AI-powered experiences. Teams have access to more data and tools but still struggle to work effectively across functions. Meanwhile, the scope of how companies apply design continues to expand, bringing with it implications on who’s involved, the skills needed to design well, and the importance of articulating the ROI of design in a myriad of ways. This report helps design and digital leaders understand and act on the most critical trends that will impact their work this year.
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