Trends Report

Digital Design Projects And Spending, 2012

Customer Experience Professionals Share Plans For Design Tools, Budgets, And Staffing

May 22nd, 2012
AS
Adele Sage
With contributors:
Ron Rogowski , Jennifer Peterson , Belle Bocal

Summary

During the past few years, Forrester has seen tremendous momentum for digital design projects as digital touchpoints proliferate. And the trend held true this year, too: A recent survey of Forrester's Customer Experience Peer Research Panel revealed that the vast majority of firms are planning large-scale digital experience projects in 2012. This report outlines the landscape of Forrester's solution for customer experience professionals working on digital customer experience improvement. This report is designed to help you discover which design tools and research methodologies companies plan to use in 2012, how much they plan to spend on those projects, and how they'll staff them.

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