Best Practice Report

Digital Go-To-Market Review: Luxury Jewelry And Timepiece Brands

March 14th, 2022
With contributors:
Martin Gill , Sucharita Kodali , Fiona Swerdlow , Taylor Hansen , Melissa Chaudet , Rachel Birrell

Summary

We used Forrester’s Digital Go-To-Market Review methodology to review 10 luxury jewelry and timepiece brands across the attributes essential to their long-term digital success, including the strength of their direct-to-consumer (DTC) operations. Luxury consumers have high expectations of digital experiences, features, and functionality. Rather than relying on their brand heritage or exclusive in-store experiences, many luxury brands increasingly focus on their DTC digital sales opportunities to maintain greater control of the end-to-end customer experience and compete with digital-only firms. This report showcases our findings from our in-depth review.

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