Best Practice Report

Digital Out-Of-Home Delivers Customers

February 22nd, 2019
With contributors:
Mary Pilecki , David Novitzky , Christine Turley

Summary

Marketers fight an uphill battle trying to connect with distracted consumers who distrust advertising. Digital screens bring an entirely new dynamic to out-of-home (OOH) advertising, a channel that has withstood the test of time. Digital out-of-home (DOOH) provides B2C marketers with a refreshing option that connects with consumers when they’re on the go; even the most resolute ad blockers see billboards. Consumers, who see the same ads daily, can be surprised and interested in campaigns that use DOOH in creative and inventive ways. B2C marketers should read this report to learn why DOOH advertising is a must-have in their omnichannel advertising strategy.

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