Trends Report

Digital Product Managers Can Learn From Our Analysis Of Customer References From The Forrester Wave™: Digital Product Development Services, Q2 2020

November 5th, 2020
Nigel Fenwick, null
Nigel Fenwick


Digital leaders looking to develop new digital products should use this customer reference research to understand what to look for in a development partner and avoid common setbacks. We reviewed 36 customer references of the leading digital product development services providers. One of the common themes these customers look for is a true collaboration partner that works efficiently and seamlessly. In selecting a preferred partner, buyers place a high value on objective qualities, such as cost, and subjective qualities like creativity. But common pain points also emerge, such as frustration with rigid pricing models. To learn more about how our findings apply to your business, please read this report and schedule an inquiry with the author, Nigel Fenwick.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.