Trends Report

Digital Product Managers Can Learn From Our Analysis Of Customer References From The Forrester Wave™: Digital Product Development Services, Q2 2020

November 5th, 2020

Summary

Digital leaders looking to develop new digital products should use this customer reference research to understand what to look for in a development partner and avoid common setbacks. We reviewed 36 customer references of the leading digital product development services providers. One of the common themes these customers look for is a true collaboration partner that works efficiently and seamlessly. In selecting a preferred partner, buyers place a high value on objective qualities, such as cost, and subjective qualities like creativity. But common pain points also emerge, such as frustration with rigid pricing models. To learn more about how our findings apply to your business, please read this report and schedule an inquiry with the author, Nigel Fenwick.

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