Trends Report

Digitize Your Business Strategy With A Three-Phase Road Map

February 3rd, 2017
Jacob Morgan, null
Jacob Morgan


Digitizing your business strategy is a multiyear, multidimensional challenge. Traditionally, firms approach such a wholesale change as a big-bang transformation program, but the reality is that too many of these large-scale change programs fail. Digital business executives must champion a new tactic — one that delivers an adaptable, iterative approach to transformational change that can flex to accommodate the ever-shifting customer and competitive landscape. This document outlines the major phases of digital transformation. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.