Role Profile

Role Profile: Director, Customer Marketing

January 1st, 2018
Monica Behncke, null
Monica Behncke


The director, customer marketing, develops strategies and leads a set of activities that drive retention, loyalty, advocacy, growth, and community participation within an organization’s current customer/client base. He or she collaborates with sales on customer planning, execution, and ongoing program measurement/communication.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.