Role Profile

Role Profile: Director, Customer Marketing

January 1st, 2018
Monica Behncke, null
Monica Behncke

Summary

The director, customer marketing, develops strategies and leads a set of activities that drive retention, loyalty, advocacy, growth, and community participation within an organization’s current customer/client base. He or she collaborates with sales on customer planning, execution, and ongoing program measurement/communication.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.