Discover Disruptive Strategies With The Business Innovation Canvas

Design Future Products And Experiences Using Emerging Technology

September 21st, 2018
Nigel Fenwick, null
Nigel Fenwick
With contributors:
Pascal Matzke , James McQuivey, PhD , Julie Ask , Annika Gunderson , Kara Wilson , Alessia Stewart , Karen Traikovich


To help build disruptive products and experiences, Technology Executives need to adopt a startup mindset to accelerate innovation. But that’s easier said than done. The outcomes that customers value are not always what we think. Forrester’s Business Innovation Canvas framework helps apply design thinking to strategy formulation. This framework teaches Tech Execs how to use the innovation canvas to help leaders challenge established thinking and effect real change to drive revenue growth and future success.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.