Display Advertising: Evolving Into the Marketing Mix

January 1st, 2018

Summary

SiriusIndex benchmark data indicates that B2B organizations’ spending on Web display advertising has tripled in the last decade as a percentage of total demand creation programs. Adaptive capabilities have allowed display advertising to more effectively reach the right individuals based on demographics and behavior patterns. Display advertising affords B2B marketers real-time monitoring and rapid iteration capabilities to target, test, measure and optimize spend.

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