Case Study

DocuSign: Using Vertical Account-Based Marketing to Reach Enterprise Accounts and Win Bigger Deals

September 13th, 2019

Summary

DocuSign needed an effective way to penetrate enterprise-level accounts in the life sciences space. A cross-functional team was assembled that executed an end-to-end vertical industry account-based marketing approach. This led to higher engagement levels, more opportunities at targeted accounts and greater average deal sizes.

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