Case Study

DocuSign: Using Vertical Account-Based Marketing to Reach Enterprise Accounts and Win Bigger Deals

September 13th, 2019


DocuSign needed an effective way to penetrate enterprise-level accounts in the life sciences space. A cross-functional team was assembled that executed an end-to-end vertical industry account-based marketing approach. This led to higher engagement levels, more opportunities at targeted accounts and greater average deal sizes.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.