Best Practice Report

Don’t Get Lost In Translation: Express Digital Transformation In Terms Of Business Value

Jargon Is Debatable, Value Is Undeniable

July 5th, 2023
With contributors:
Linda Ivy-Rosser , Hannah Murphy , Ian McPherson


Transformation leaders need to establish trust and shared purpose across all stakeholder groups. But the jargon of digital talent often confuses stakeholders and hampers success. Using a common language to communicate the value of digital transformation is crucial to tie transformation to corporate strategy, build a basis for collaboration, and create measurable roadmaps focused on value alignment. Read this report to learn how to express transformation jargon in terms of business value in a way that bolsters stakeholders’ trust, facilitates buy-in, and influences program investments.

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