Best Practice Report

Don’t Get Lost In Translation: Express Digital Transformation In Terms Of Business Value

Jargon Is Debatable, Value Is Undeniable

July 5th, 2023
With contributors:
Linda Ivy-Rosser , Hannah Murphy , Ian McPherson

Summary

Transformation leaders need to establish trust and shared purpose across all stakeholder groups. But the jargon of digital talent often confuses stakeholders and hampers success. Using a common language to communicate the value of digital transformation is crucial to tie transformation to corporate strategy, build a basis for collaboration, and create measurable roadmaps focused on value alignment. Read this report to learn how to express transformation jargon in terms of business value in a way that bolsters stakeholders’ trust, facilitates buy-in, and influences program investments.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.