Companies now expect infrastructure and operations (I&O) pros to optimize software delivery, using methodologies like development and operations (DevOps) that lead to continuous deployment (CD). Therefore, I&O pros need to understand who their target customers are and what they're trying to achieve with the product. Your customer experience (CX) colleagues know what customers want and need. I&O pros should read this report to understand how to work with CX colleagues to maximize their software delivery. Forrester reviews and revises this report periodically for continued relevance and accuracy; we're updating it now to reflect our latest research on DevOps and customer experience.