Best Practice Report

Driving Contact Data Regulatory Compliance And Readiness

February 28th, 2018
Julian Archer, null
Julian Archer


Many jurisdictions require organizations to prove they have a lawful basis for processing an individual’s personal data. Compliance initiatives within marketing programs are becoming the norm and affect each step of the planning and execution process. To reduce regulatory risk, organizations must evaluate noncompliant, high-value contacts for immediate inclusion in a controlled compliance initiative.

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