Summary
Besides closing the initial deal, sales leaders must focus on customer retention, growth, and advocacy to accelerate revenue growth. Sales structures must evolve to enable sales and customer success to deliver a differentiated and compelling customer experience that results in customer advocacy. In this report, we examine how sales leaders can drive customer advocacy by defining the job roles, responsibilities, and points of alignment required to deliver a compelling customer engagement.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).