Best Practice Report

Driving Effective Teleprospecting in a Multi-Country Environment

January 1st, 2018

Summary

Forrester recommends consideration of eight factors for effective, optimized lead development and management of a highly productive teleservices function. To achieve optimal efficiency within European markets, understand and articulate country differences to ensure they don’t adversely affect the impact of each factor. An environment containing many stakeholders across multiple countries requires a coordinated effort to align expectations and outcomes.

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