Best Practice Report

Driving Intelligent Growth With Buyer Personas

January 1st, 2018


Adopting the Buyer Persona Framework provides specific advantages to marketing, product and sales functions. Shifting to a more buyer-centric approach enhances revenue contributions through better campaign performance and shorter sales cycles. Operational improvements can provide additional benefits, including reduced cycle times and less waste.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.