Best Practice Report

Dynamic Profiling: The What and How

January 1st, 2018


B2B marketers continue to struggle to collect essential data from Web site visitors. Immediate access to data about anonymous Web visitors enables marketers to more effectively segment and target them. Dynamic profiling facilitates the delivery of relevant content and offers during an initial Web site visit.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.