Trends Report

eBusiness Managers' 2008 Budget Outlook

Results Of Our eBusiness, Channel And Product Management Panel

February 5th, 2008
Carrie Johnson, Chief Product Officer
Carrie Johnson Chief Product Officer
With contributor:
Emily Bowen

Summary

Forrester recently surveyed 131 current members of our eBusiness, Channel And Product Management Research Panel to examine their 2008 online budgets and their thoughts on the economy. Our panelists include executives primarily from financial services, healthcare, retail, and travel companies. They represent large firms from the US, Canada, and the UK with mature online sales and service operations. Results from our survey show that they're mostly optimistic about the economy and their budgets but realistic about how those budgets — innovation especially — might be affected in a downturn.

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