Trends Report

eBusiness Managers Test The Social Computing Waters

Results Of Our Third eBusiness, Channel And Product Management Survey

November 2nd, 2007
Carrie Johnson, Chief Product Officer
Carrie Johnson Chief Product Officer
With contributor:
Brendan McGowan

Summary

Forrester recently conducted a survey of our eBusiness, channel and product management research panel on the topic of Social Computing in September 2007. We found that eBusiness firms struggle to determine exactly how a Social Computing strategy fits into their online sales and service efforts. Only a small number of firms are currently using Social Computing to interact with customers, although an additional group of companies have initiatives to launch underway or are piloting efforts on their intranets and internal sites. eBusiness firms currently make the most use of RSS feeds and blogs, and while they're setting aside some budget and headcount for these initiatives, they're partnering with agencies and technology providers for execution.

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