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For eBusiness & Channel Strategy Professionals

eBusiness Must Become Customer-Obsessed

Competitive Strategy In The Age Of The Customer

June 6, 2011

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Why Read This Report

As eBusiness and channel strategy professionals know all too well, empowered consumers disrupt business models across every industry. Success in the age of the customer requires companies to go beyond customer centricity and become customer-obsessed. For eBusiness and channel strategy professionals, this means embracing the principles of agile commerce — optimizing people, processes, and technology to serve customers across all touchpoints. Specifically, eBusiness and channel strategy professionals must shift from customer acquisition to retention, from siloed channels to touchpoints, and from reactive to actionable use of customer data.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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