Trends Report

eBusiness Professionals In Financial Services: Social Media Is About More Than Just Marketing

eBusiness Has A Key Role In The Understanding And Usage Of Social Media

September 15th, 2010
Brad Strothkamp, null
Brad Strothkamp

Summary

Forrester recently published an analysis of the social habits of financial service customers along with a scan of current regulations and existing social marketing efforts. Overall, social media marketing efforts have been basic, and many firms are paralyzed by a fear of the unknown related to existing regulations. As efforts move forward, eBusiness professionals will play a key role in the education, strategy, and usage of this new medium across interactive marketing, product/service development, and user experience.

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