Save or Share this Report

For eBusiness & Channel Strategy Professionals

eBusiness Professionals In Financial Services: Social Media Is About More Than Just Marketing

eBusiness Has A Key Role In The Understanding And Usage Of Social Media

September 15, 2010

Primary author headshot


  • By Brad Strothkamp

Why Read This Report

Forrester recently published an analysis of the social habits of financial service customers along with a scan of current regulations and existing social marketing efforts. Overall, social media marketing efforts have been basic, and many firms are paralyzed by a fear of the unknown related to existing regulations. As efforts move forward, eBusiness professionals will play a key role in the education, strategy, and usage of this new medium across interactive marketing, product/service development, and user experience.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Tools And Templates

Models and Calculators

calculator icon
  • Italian, Dutch, And Swedish Banks Have The Best Opportunity For Social Media Marketing
  • The Age Skew Of Financial Products Shows In Their Consumers' Adoption Of Social Media
  • Internet Banks' Customers Are By Far The Strongest Adopters Of Social Media
  • PNC Bank Customers Are The Most Engaged With Several Key Social Behaviors
  • Nearly 80% Of Financial Services Firms Use Social Media
  • Financial Services Firms Rarely Use Social Media To Promote Their Products
  • Most Financial Firms Allow User Posts On Their Facebook Pages, But Few Respond