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For eBusiness & Channel Strategy Professionals

eBusiness Professionals In Financial Services: Social Media Is About More Than Just Marketing

eBusiness Has A Key Role In The Understanding And Usage Of Social Media

September 15, 2010

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Authors

  • By Brad Strothkamp

Why Read This Report

Forrester recently published an analysis of the social habits of financial service customers along with a scan of current regulations and existing social marketing efforts. Overall, social media marketing efforts have been basic, and many firms are paralyzed by a fear of the unknown related to existing regulations. As efforts move forward, eBusiness professionals will play a key role in the education, strategy, and usage of this new medium across interactive marketing, product/service development, and user experience.

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  • Italian, Dutch, And Swedish Banks Have The Best Opportunity For Social Media Marketing
  • The Age Skew Of Financial Products Shows In Their Consumers' Adoption Of Social Media
  • Internet Banks' Customers Are By Far The Strongest Adopters Of Social Media
  • PNC Bank Customers Are The Most Engaged With Several Key Social Behaviors
  • Nearly 80% Of Financial Services Firms Use Social Media
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  • Most Financial Firms Allow User Posts On Their Facebook Pages, But Few Respond