Trends Report

EA 2020 — The Transformation Of EA In The Age Of The Customer

February 21st, 2014
AC
Alex Cullen
TD
Tim DeGennaro
With contributors:
Gordon Barnett , Brian Hopkins , Leslie Owens , Gene Leganza , Clay Richardson , Henry Peyret , Abigail Komlenic

Summary

Customers are the key to business success. And changes in how customers engage with your business are forcing changes to marketing, product, and business strategies. In the "age of the customer," business leaders recognize that the landscape is changing as they rate customer acquisition, retention, and service as their top business priorities. Enterprise architecture (EA) should have always been about the business, but now EA has to engage in addressing these priorities — and that means a seismic shift in the practice of EA. This report describes what this means for EA leaders in terms of how practice, necessary competencies, and the scope of what is considered EA.

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