Model Overview Report

Effectively Connecting B2B Marketing Teams To Optimize Workflow

Introducing Marketing Orchestration In The Marketing Ecosystem

December 23rd, 2021
With contributors:
Nick Buck , Aidan Doyle , Drew Zalucky

Summary

Executing marketing efforts that drive business outcomes involves an intricate mix of activities and participants within marketing and across stakeholder groups. Marketing leaders must orchestrate key activities and participants to deliver those outcomes. In this context, orchestration represents the mechanisms for interlocking or coordinating the teams within marketing across all subfunctions to optimize and streamline processes and workflow. In this report, we define the element of orchestration in the B2B marketing ecosystem and provide guidance on how best to create collaborative structures, facilitate alignment across teams, and streamline workflows.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.