Trends Report

Efficiency Gains And Competitive Pressures Drive Enterprise Web 2.0 Adoption

March 20th, 2007
G. Oliver Young
With contributors:
Heidi Shey , April Lawson , Ellen Daley


Web 2.0 technologies are hitting the mainstream both in consumer and business contexts. Firms using Web 2.0 technologies are driven by gains in worker efficiency and a fear of competitive pressures. For non-adopters, a perceived lack of business value and priority impedes adoption; however, almost all of the CIOs that we surveyed recognized Web 2.0 as more than a passing fad. To capitalize on this burgeoning opportunity within firms, tech marketers will need to work hard to prove business value and should emphasize to prospects how clients are benefiting from Web 2.0 adoption in similar industries.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.