Vision Report

Eight Factors To Consider When Determining If A Freemium Strategy Makes Sense

January 1st, 2018
Matt Papertsian, null
Matt Papertsian

Summary

When evaluating the viability of a freemium strategy, the product team must consider eight factors in collaboration with marketing and sales. A freemium strategy requires a validated and integrated go-to-market approach to support conversions from free to paid offerings. In addition, a freemium strategy mandates the balancing of capabilities and limitations in the free offering to maintain the necessary user volume while encouraging users to purchase the premium version. In this report, we describe eight factors that must be considered for a complete and balanced analysis by an organization considering a freemium strategy.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.