Vision Report

Eight Factors To Consider When Determining If A Freemium Strategy Makes Sense

January 1st, 2018

Summary

When evaluating the viability of a freemium strategy, the product team must consider eight factors in collaboration with marketing and sales. A freemium strategy requires a validated and integrated go-to-market approach to support conversions from free to paid offerings. In addition, a freemium strategy mandates the balancing of capabilities and limitations in the free offering to maintain the necessary user volume while encouraging users to purchase the premium version. In this report, we describe eight factors that must be considered for a complete and balanced analysis by an organization considering a freemium strategy.

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