Summary
Forrester Digital Experience Review™ evaluations show that too many mobile apps still fail to meet customers’ expectations of a user experience (UX) that is effective, easy, and emotionally engaging. Companies should invest more in fixing and enhancing their mobile UX, as touch digital experiences are a more personal and engaging channel. This report explains how to design mobile experiences that will sustain engagement by combining a solid mobile UX foundation and psychological human needs as design principles.
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