Case Study

Elevate Your Mobile Experience By Applying Behavioral Science To UX Design

How To Foster Feelings Of Competence, Autonomy, And Relatedness To Drive Sustained Mobile Engagement

April 21st, 2021
With contributors:
Martin Gill , Gina Bhawalkar , Andrew Hogan , Clarissa Skinner , Shayna Neuburg

Summary

Forrester Digital Experience Review™ evaluations show that too many mobile apps still fail to meet customers’ expectations of a user experience (UX) that is effective, easy, and emotionally engaging. Companies should invest more in fixing and enhancing their mobile UX, as touch digital experiences are a more personal and engaging channel. This report explains how to design mobile experiences that will sustain engagement by combining a solid mobile UX foundation and psychological human needs as design principles.

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