Data Snapshot

Eligibility For Partner Incentive Programs Supports A Broader Ecosystem

December 6th, 2023
Hannibal Scipio, Principal Analyst
Hannibal Scipio Principal Analyst
With contributors:
Maria Chien , Kiri Bartels , Arianne Burnette

Incentives are a powerful tool to boost behavioral transformation and performance. The array of partner incentive programs has increased inclusivity for more participants. Data from Forrester’s Partner Ecosystem Marketing Survey, 2023, reveals that between 67% and 87% of partner ecosystem/channel decision-makers say partners are eligible to participate in various incentive programs. This indicates that a broader spectrum of partner business models requires a wider selection of incentives to motivate activity- and outcome-based engagement. This is a snapshot of Forrester’s data on partner incentives that highlights the breadth of partner eligibility across a broad array of partner incentive program types.

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