Embrace Customer Diversity And Inclusion For Business Growth

Diversity is no longer merely about compliance and talent management. Trailblazing companies and government agencies are designing experiences for their marginalized customers to win in new markets, become more innovative, accelerate customer centricity — and in some cases save lives. This report lays out the emerging blueprint for customer inclusion, shaped by real-world examples from global leaders. Customer experience (CX) and marketing pros should apply these insights to their own organizations to gain competitive edge and — better yet — improve the lives of their most misunderstood customers.