Trends Report

EMEA-Based CMOs Are Investing to Accelerate the Digital Transformation of Their Organizations

January 1st, 2018


Our recent study revealed that CMOs and marketing leaders are confident about increasing investment in marketing program budgets during the next two years. With the increasing pervasiveness of digital marketing, CMOs and marketing leaders must quickly implement a sound digital strategy. Marketing leaders are accelerating the digital transformation of their organizations — i.e., making significant changes in the strategy, organization, capabilities and resources of digital marketing.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.