Planning Guide Report

Emerging Growth Marketing: Planning Assumptions 2020

August 5th, 2019


SiriusDecisions has identified five planning assumptions that should drive the priorities of emerging-company marketing leaders in 2020. Implementing a planning process that contributes to the achievement of growth objectives is critical to the success of the marketing organization and the company. Emerging-company marketing leaders who leverage data and plan carefully can transform themselves into leaders capable of supporting the company’s growth.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.