Planning Guide Report

Emerging Growth Marketing: Planning Assumptions 2020

August 5th, 2019

Summary

SiriusDecisions has identified five planning assumptions that should drive the priorities of emerging-company marketing leaders in 2020. Implementing a planning process that contributes to the achievement of growth objectives is critical to the success of the marketing organization and the company. Emerging-company marketing leaders who leverage data and plan carefully can transform themselves into leaders capable of supporting the company’s growth.

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