Planning Guide Report

Emerging-Growth Sales And Marketing: Planning Assumptions 2022

September 7th, 2021
Nancy Maluso, null
Nancy Maluso
Barbie Mattie, null
Barbie Mattie
Matt Papertsian, null
Matt Papertsian

Summary

Over the last 18 months, Forrester’s research and conversations with leaders of emerging-growth companies have surfaced several distinct themes. CEOs want their leaders to drive functional competency and discipline and balance short-term and long-term objectives, and they want to partner with their leaders to achieve company growth goals. CEOs of emerging companies also know the value of aligning sales and marketing engines (i.e., leaders, processes, technology) to generate higher productivity. Finally, CEOs recognize that leveraging insights from AI to mine data from prospect and customer interactions is crucial. In this report, we examine how five key themes will play out for emerging-company sales and marketing leaders in 2022.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.