Best Practice Report

Emerging Tech Innovation Success Requires Deep Design Expertise

Five Best Practices From Innovators At BP, EA, Mastercard, And PNC

November 8th, 2022
With contributors:
Ian Jacobs , Tiffany Do , Shayna Neuburg


Forrester clients regularly ask us about the role of design in innovation, so we interviewed innovation executives at companies in several sectors to glean insights from them: PNC Financial Services, Electronic Arts, BP, and Mastercard. This report distills their advice into five best practices for design professionals and anyone else involved in experience innovation, including product managers, technology executives, and business leaders.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.