Best Practice Report

Emerging Tech Innovation Success Requires Deep Design Expertise

Five Best Practices From Innovators At BP, EA, Mastercard, And PNC

November 8th, 2022
David Truog, VP, Principal Analyst
David Truog VP, Principal Analyst
With contributors:
Ian Jacobs , Tiffany Do , Shayna Neuburg

Summary

Forrester clients regularly ask us about the role of design in innovation, so we interviewed innovation executives at companies in several sectors to glean insights from them: PNC Financial Services, Electronic Arts, BP, and Mastercard. This report distills their advice into five best practices for design professionals and anyone else involved in experience innovation, including product managers, technology executives, and business leaders.

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