Summary
Trust is essential to business success. Trusted organizations build unbreakable bonds with customers; attract the best, most dedicated talent; and create inimitable engagement models with partners and emerging technologies that people embrace, not fear — all while minimizing risk. Trusted relationships with customers, employees, and partners don’t develop accidentally. Earning and losing trust is based on a company’s deliberate actions and strategy. Without oversight, emerging technologies can sow mistrust, but they can also be a means to building and protecting trust across the ecosystem and creating competitive advantage.
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