Employee listening programs aim to improve the employee experience (EX), using everything from regular engagement surveys to the unobtrusive measurement of employees through the data their digital activities generate. But EX listening is one part of a broader program of employee sentiment and activity data collection — listening, measuring, and monitoring — that you must design carefully and carry out transparently to avoid an employee backlash. This report explains the difference between these three things and shows you how to collect employee data in ways that help employees and leaders alike while preserving organizational trust.